alloy \ al•loy \ ăl′oi′, ə-loi′ (noun): A mixture of metals that when combined offer significant benefits. The combination of metals imparts synergistic properties such as quality, resilience and strength.

That’s the inspiration behind Alloy. Combining dozens of years of technology marketing with a wide array of multiple disciplines and category experience, Alloy provides a powerful synergy of marketing, strategy, media, and creative skills. 

The talent and expertise of the team Alloy brings together creates a whole that is greater than the sum of its parts, bringing significant value to clients.

View the Alloy Video to learn more.

Alloy Founder Karen Steele's unique strength as a global marketing leader is molded from over 25 years of accomplishment and success. Strategic. Analytical. Collaborative. Innovative. Driven. Forthright. Holistic. It's an amalgam of qualities that make Karen a rare quantity.

Karen is a demand-creating, awareness-generating, company-launching, market-share-building, brand-recognition-increasing expert who has worked with the some of world's top fast-growth companies including Marketo, VMware, Informatica, Currenex, Apple, Saba, and Xactly. Karen's broad experience spans multiple industries: financial services, healthcare and, of course, tech. IT infrastructure experience includes big data, analytics, networking, virtualization, mobility, and cloud. Her application experience includes SaaS, ERP, MarTech and Talent Management.

Most recently at Marketo, Karen led the company through a transformation from a public to private company and successfully introduced the New Marketo internally and externally.

From enterprise to SMB markets, from Fortune 1000 companies to start ups, from enterprise software to cloud, from managing $50,000 projects to annual budgets as high as $50 million, and from managing small local teams to multi-disciplined global teams, Karen's ability to figure it out and get it done fast is unsurpassed. 

Alloy Co-Founder Samantha Moore serves as a strategic advisor to C-level executives seeking to significantly improve impact, reach and – most importantly – business outcomes from their corporate communications programs.

With deep experience in enterprise software, she has a 20+ year track record for the strategy and successful execution behind communications programs at well-known brands including Jive Software, ABB Enterprise Software, Informatica, Xactly, NeXT Software, McAfee and Geoworks.

Focused on aligning communications with business goals, she takes a results-oriented and metrics-driven approach to driving programs that achieve rapid time-to-results. As former President of the Public Relations Society of America (PRSA)’s Silicon Valley chapter, she maintains a strong network in the technology industry. With core expertise in public relations, she is also experienced in industry analyst relations, employee communications and executive communications. Her background includes both agency and in-house roles, and spans start-up environments through IPO, to public multinational corporations. 

Alloy Co-Founder Ylonda Davis is a Customer-focused Global Events expert with 20+ years of success delivering strategic event management, customer marketing, end user relations, partner marketing, and multi-million dollar vendor management. 

Experience with Fortune 200 companies including Apple, Intel, Symantec, VMware and Borland Software, She has managed several marquee customer events including MacWorld, The Intel Pentium Tour, Symantec Vision and led strategy and development for C-level, Partner and User Group programs globally hosting tens of thousands of attendees.

Most recently, she spearheaded the planning and execution of ServiceNow’s Knowledge User Conference, more than doubling the attendance in less than 3 years.  She is an exceptional leader, who manages strategic planning and flawless execution of world-class events that blend strategic communications, company identity and experiential marketing to create unique relationships for customers and their partners.  Commitment to Customer Satisfaction, Operational Efficiency and Value are what set Ylonda apart.

Alloy Partner Mary Devincenzi has 20+ years of PR and communications experience with large enterprise and emerging tech companies, and Silicon Valley VC firms. With years of agency experience and in-house roles, Mary's developed a deep expertise in crafting great stories. Through the years, she has worked with technology companies on a wide array of communications services including message development, PR strategy, roll-up-your-sleeve’s media relations and creative content. Mary has built programs from scratch that drive business results and created platforms to elevate brands and executives. Through this work, Mary has developed a deep network of trusted relationships with influential reporters and industry influencers. 

Prior to starting her own consulting practice, Mary was a Partner at Big Sky Communications, a PR and Customer Reference program agency, where she managed large accounts including NetApp and Sun Microsystems. Earlier she held various communications positions at Apple. Recent clients include Atomwise, DFJ, Lattice (recently acquired by Apple), LeoLabs, Mythic AI, Nervana (recently acquired by Intel) PlanetLabs, Pro.com, Walmart Labs, Wave AI, Xealth, among others. 

Alloy Partner Mike MacIntosh has held many positions in sales and marketing during his 14 years with Apple, before becoming CEO and co-founder of Fuel, a successful tech ad agency, in 1998. In 2002 he joined Brio as Vice President of Corporate Marketing, and held the same position at Hyperion, in addition to establishing the company's first customer marketing function. He then co-founded Xpollen, a marketing technology start-up, followed by a period of independent consulting. Since early 2009, Mike has been Senior Director of Customer Advocacy at SonicWall, both prior to and after the Dell acquisition of the company. During the 5 years as part of Dell, Mike led customer advocacy for the Dell Software business unit, establishing best practice programs and processes across the entire organization.

Today, as a member of the Alloy team, Mike's sole focus lies in helping our clients keep existing customers longer and to develop them into larger customers. While at SonicWall, his strategy and programs grew upgrade sales from roughly $5MM per year to over $130MM per year today. Additionally, his programs contributed to an increase in SonicWall's renewal attainment from approximately 62% to well over 80%. Combined, these two areas have grown to contribute over 65% of the company's annual revenue each year.

As Mike says, "customer acquisition is tough work, but then what?" Call it Customer Success, Installed Base Marketing, Customer Advocacy, Customer Marketing, or common sense, the Alloy customer marketing practice can help you make the most of your past investments and success.