Vision
Alloy Founder Karen Steele's unique strength as a global marketing leader is molded from over 30 years of accomplishment and success. Strategic. Analytical. Collaborative. Innovative. Data-Driven.
Growth & Revenue Focused. Karen is an award winning full-stack Marketing Executive who successfully scales fast growth companies and has worked with several iconic brands, start-up, medium and large.
She operates as a Fractional CMO currently engaged with two early-stage companies and was most recently Fractional CMO at Amplify10 and was Chief Marketing Advisor at Sendoso. Prior to Sendoso Karen was SVP Marketing at Near a data intelligence leader. Prior to Near, she was CMO at LeanData where she helped double revenue for two consecutive years and pioneer an emerging market category called Revenue Operations. She was Group Vice President of Corporate Marketing at Marketo, where she led the leading marketing automation company through its transformation from a public to private company.
Karen held other executive Marketing roles at VMware, Informatica, Saba, Xactly and NeXT and Apple. Karen's broad experience spans multiple industries: software and technology, financial services, retail, and healthcare, with an emphasis on SaaS, AI, Sales and Marketing technology, Cloud infrastructure, big data, analytics and data intelligence.
Alloy Co-Founder Ylonda Davis is a Customer-focused Global Events expert with 20+ years of success delivering strategic event management, customer marketing, operations, partner marketing, community and multi-million dollar vendor management.
Experience with Fortune 200 companies including Apple, Intel, Symantec, VMware, Marketo and Borland Software, She has managed several marquee customer events including MacWorld, The Intel Pentium Tour, Symantec Vision and led strategy and development for C-level, Partner and Community programs globally hosting tens of thousands of attendees.
Most recently, Ylonda worked as Vice President of Global Events and Experience at AnitaB.org spearheading the strategy and execution of Grace Hopper Celebration, more than doubling the attendance in 3 years.
She is an exceptional leader, who manages strategic planning and flawless execution of world-class events that blend strategic communications, company identity and experiential marketing to create unique relationships for customers and their partners. Commitment to Customer Satisfaction, Operational Efficiency and Value are what set Ylonda apart.
Alloy Partner Mary Devincenzi has 25 years of PR and communications experience with large enterprise and emerging tech companies, and Silicon Valley VC firms. With years of agency experience and in-house roles, Mary's developed a deep expertise in crafting great stories.
Through the years, she has worked with technology companies on a wide array of communications services including message development, PR strategy, roll-up-your-sleeve’s media relations and creative content. Mary has built programs from scratch that drive business results and created platforms to elevate brands and executives.
Through this work, Mary has developed a deep network of trusted relationships with influential reporters and industry influencers.
Prior to starting her own consulting practice, Mary was a Partner at Big Sky Communications, a PR and Customer Reference program agency, where she managed large accounts including NetApp and Sun Microsystems. Earlier she held various communications positions at Apple. Recent clients Benepass, DFJ, DELFI Diagnostics, Freeform Futures, LeoLabs, Mythic AI, Nava Ventures, Nervana (acquired by Intel) PlanetLabs, Pro.com, Threshold Ventures Walmart Labs, Wave AI, among others.
Alloy Partner Melissa McCreaady is an award-winner GTM Operations Executive with deep expertise in revenue growth strategy and growth engine implementation. Melissa is a proven leader focused on helping companies with all aspects of growth/revenue operations - tech, processes and data.
Melissa is a trailblazing GTM/RevOps leader who specializes in setting up, tuning and turbo charging the growth engine by implementing and aligning strategy, people, process, tech and data to accelerate business growth.
Alloy Partner Teri Navarrete is an accomplished Customer Reference Marketing and Advocacy Leader with over 25 years of experience in driving brand credibility and solution validation through high-impact programs and Fortune 500 customer engagement. Throughout her career, she has demonstrated an outstanding ability to develop world-class, innovative customer reference marketing and advocacy programs for renowned high-tech companies such as Apple, Symantec, VMware, Deloitte, Bill.com, and most recently, Adobe. At Adobe, Teri managed Peer Review Programs for one of its marketing divisions, further solidifying her expertise in this field.
Teri is skilled at developing, managing, and operationalizing customer reference and advocacy programs and methodologies; recruiting customer advocates; Spearheading peer review program development; creating compelling customer stories for various formats, including case studies, videos, podcasts, web stories, speaking engagements, and sales enablement materials and researching and providing recommendations for Customer Relationship Management (CRM) systems to enhance program effectiveness.
